Branding for the 2019’s edition of the UDINE 3D forum, a four days event, in the heart of the city of Udine, of conferences, lectures, shows regarding new technologies and innovation. The concept behind the campaign was the multidisciplinarity and it has been developed taking into account all the aspects of the campaign, from the digital media to the exhibition display and the signage of the event. The image we developed is modular, where each object/module represents a skill either manual or digital and as a whole it represents the complexity of human capacities.